Evolving Landscapes

Fashion has been leaning into nature-inspired designs, with a surge in outerwear that uses prints of forests, topography and outdoor scenes as wearable artwork. This trend transforms sherpas, parkas, and other outerwear into bold statements, blurring the line between city life and nature. The use of such designs speaks to a shift in consumer preference for items that connect them to nature, especially as urban living increasingly distances many from outdoor experiences.

Brands are meeting this demand by introducing outerwear that features serene forest scenes, mountain ranges, and even bustling city skylines, making them accessible to a broader audience that values both functionality and aesthetic appeal. Many of these designs incorporate high-quality, weather-resistant materials, ensuring that the pieces aren’t just beautiful but also serve a practical purpose in outdoor environments. These garments appeal equally to those navigating city streets and adventuring outdoors, embodying a mix of durability and style.

The use of nature and various outdoor prints has also grown in popularity due to a rising trend toward "quiet luxury" and understated elegance in outerwear, where prints are used sparingly and with purpose. This approach ensures that each piece feels exclusive and intentional, appealing to consumers who prioritize quality over brand logos and loud designs. On social media, these designs are gaining traction as they visually resonate with audiences seeking a reprieve from busy urban lives. As these trends evolve, it’s evident that the fashion industry is exploring deeper themes of connectivity, escapism, and self-expression through landscape and cityscape prints, which allow wearers to carry a piece of the outside world with them, wherever they go​.